Five Quick Wins to Improve Your Website’s SEO Today
- staceylane3
- Oct 1
- 3 min read
Updated: Oct 3
If you’ve ever searched for your business on Google and found it hiding somewhere past page two, you’re not alone. SEO or search engine optimisation, can sound intimidating. It’s full of jargon, endless “rules,” and techy talk that makes most people switch off.
But here’s the thing, improving your visibility doesn’t have to be complicated. You don’t need to learn code, hire an agency, or spend hours buried in analytics. Sometimes, a few small, simple changes can make a big difference.
Here are five easy wins you can put into action today that require zero technical know-how.
Update your titles and descriptions
When your website appears in Google results, people see your page title and short description underneath it. That tiny snippet is your first impression,your digital shop window if you like. So, check each page:
Does it have a clear, descriptive title (not just “Home” or “Welcome”)?
Does it include a few words someone might actually search for (like “Derby Marketing Consultancy”)?
Does the description make you want to click?
It only takes a few minutes per page, but it can really lift your click-through rate.
Make your headings work harder
Headings aren’t just there to break up text, they help both your readers and Google understand what a page is about.
Start with one main heading (your H1), then use subheadings (H2s) to organise sections. Try to make them useful and natural. Instead of “Our Services,” try “What We Offer” or “How We Help Small Businesses Grow.”
It’s a small tweak, but it makes your content easier to scan and easier to find.
Link between your pages
Got a blog that mentions one of your services? Add a link. Talking about a case study? Link to it. These internal links help Google see how your pages connect, and they keep people exploring your site for longer.
Think of it like helping visitors to follow a trail, the longer they stay, the more likely they are to get in touch.
Check your images
Images can slow your website down, and speed really matters for SEO. The good news? It's a quick and easy fix and here's how to do it: .
Compress large images using free tools like TinyPNG or Squoosh.
Rename files before uploading them (e.g., “marketing-consultant-derby.jpg” instead of “IMG_1234”).
Add short “alt text” that describes what’s in the image, it helps with accessibility and SEO.
Quick job, lasting impact.
Keep your content fresh
Google loves active websites. When you update your site regularly, it shows you’re still in business and paying attention.
That could mean:
Posting a short blog once a month
Adding new testimonials or recent projects
Tweaking old copy to reflect what you do now
You don’t need to overhaul everything, just keep it alive and relevant.
Wrapping it up
SEO doesn’t have to be a dark art. It’s really about helping people find what they’re looking for and making sure your website clearly explains who you are, what you do, and why it matters.
Start with these simple steps and you’ll already be ahead of most.
Cola Cube Communications are fizzingly fantastic at help small businesses turn marketing from mystery into momentum. If you’d like some help in making your message pop or sweetening up your online presence, let’s chat.
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