It’s easy to get caught up in the numbers. Likes, comments, followers, they all look great on a dashboard. But the real magic of social media isn’t in the metrics. It’s in the moments.

Let’s be honest, most people don’t wake up thinking, “I can’t wait to read another company update today.” That’s why the best content doesn’t start with what you want to say. It starts with what they want to read.

Here’s a simple truth: people trust people more than they trust logos. When a founder, CEO or team leader steps forward and shares their story, values and vision, it brings the brand to life. It puts a face, a voice and a heartbeat behind the business.

Every business has news to share. The problem? Most of it never leaves the office. A new hire, a milestone, a customer success story, they’re all great moments, but often they end up buried in an internal email or a quick LinkedIn post.

Public relations can sound intimidating, especially if you picture glossy agencies, celebrity clients or big city press launches. But real PR isn’t about slick jargon or massive budgets oh no, it’s about stories that connect.

Running a small business means wearing a lot of hats. You’re the planner, the marketer, the finance manager, and sometimes even the barista. When someone mentions Google Ads, it can sound like one hat too many. But here’s the truth: Google Ads isn’t just for big brands with big budgets.

Some of the best leaders you’ll ever meet are quietly brilliant. They know their stuff, lead with integrity, and inspire their teams every day. Yet online, they often go unseen. In today’s world, where LinkedIn has become the go-to space for professional insights and ideas, that’s a missed opportunity.

Ever feel like you’re putting great content out into the world, but it’s not quite turning into leads or loyal customers? You’re not alone. One of the biggest challenges for small businesses is helping people move from “I’ve heard of you” to “I wouldn’t go anywhere else.”

Let’s be honest, LinkedIn can feel like a noisy room. Everyone’s posting, liking, and sharing, but not everyone’s seeing results. If you’ve ever spent half an hour scrolling and wondered, “Is this actually doing anything for my business?”, you’re definitely not alone.

If you’ve ever searched for your business on Google and found it hiding somewhere past page two, you’re not alone. SEO or search engine optimisation, can sound intimidating. It’s full of jargon, endless “rules,” and techy talk that makes most people switch off.